Little Giant

• Release date: Spring
• Circulation: 40,000

The pocket guide version of the Giant Directory, Little Giant was introduced as an on-the-go reference guide. Little Giant is released mid-year supplementary to the Giant Directory, offering twice-yearly updates to the 50 advertisers and 6,000 businesses it carries. The circulation of Little Giant in the Washington, DC area is 40,000. Advertisements range from $2,500 to $8,000 depending on color, size, and placement.