JPC & CO. Target Audience Demographics
At JPC & CO., we believe in the power of precision. By targeting specific audiences, we ensure that your message is delivered to just the right customers.
Our history began in directory publishing for Korean Americans within the Washington metro area. This gave us the unique ability to speak to first generation Asian Americans living within traditional cultures, as well as new immigrants. This expanded into an inclusive mix of later-generation and interracial Asian Americans, as well as non-Asians affiliated with Asian America. Each group reflects a robust ethnic pride in its Asian and Asian American roots.
As our audience widened, so did our vision: Today, we work with markets all over the world. We can target an international audience that includes all travelers, students, and professionals. And with our specialized knowledge of the dynamic Washington DC metro area, we can target affluent Washingtonians: highly educated, with high levels of disposable income, these individuals reflect some of the most desirable demographics in the world.
Washington Metro Area
- Comprised of District of Columbia plus 15 counties in MD/VA
- The most educated and affluent metropolitan area in the United States
- Ninth-largest metropolitan area in the country
- Company headquarters for 16 Fortune 500 companies
- According to Newsweek, 16 metro area schools placed in the top 100 public high schools in America.
One America
- Assimilated Asian Americans
- Interracial Asian Americans
- Non-Asians related to Asian Americans
- Non-Asians interested in the Asian American community
- Reaches beyond Asians and Asian Americans into mainstream America
International Audience
- International students of all ages—double digit increases from some Asian countries
- Business executives and professionals with strong ties to Asia’s robust economies
- Leisure travelers with high levels of disposable income and purchasing power
Asian Americans
- New immigrants with strong ties to Asia
- First generation Asian-Americans maintaining traditional cultural values
- Inclusive of all age groups and income levels